What did we do wrong with our onebag project.

September 22, 2017 - Comment

The One Bag Traveler recommends Gear, Destinations and Adventures. Some of you may know us and may have pledged to our campaign unfortunately, we are not going to make our goal on this campaign. We are going to try again though. We are going to change platforms and do a Kickstarter starting on October 3.

The One Bag Traveler recommends Gear, Destinations and Adventures.

Some of you may know us and may have pledged to our campaign unfortunately, we are not going to make our goal on this campaign. We are going to try again though. We are going to change platforms and do a Kickstarter starting on October 3. We are hoping that all of our backers from Indigogo will follow us to the new platform.

Here is what we think we did right:

  1. We made a onebag that is stylish, so you don’t have to wear a back-country backpack while traveling in urban environments. In other words, you don’t look so much like a tourist. But with a pivoting waist strap it’s every bit as comfortable as that back-country bag. Also, the bag transforms into a duffel bag or a backpack, because both bags have their uses.
  2. It is the largest possible carry-on size. We got featured on fun for louis where he showed how much stuff the bag can fit.
  3. We got everything ready to go. From manufacturing to shipping through Amazon. We are ready to make thousands of bags, but we just couldn’t get the orders.

Here is what we think we did wrong:

  1. Video: Our first one wasn’t very good. It has audience retention of only 30%. The current one has 49%.
  2. The bag is too large for some folks (40L). We have addressed this, and have made a 30L version (same bag just smaller).
  3. Advertising: This is the big one. Apparently (we’ve learned) most successful crowdfunding these days happens because of a substantial amount of money spent on Facebook ads. We don’t have the money. After spending $60K on this project of our personal money (much of it on credit cards), the co-founders are broke. I won’t give more details, but this is really hard. We thought for sure we would succeed. We are currently looking to find an investor who might be able to help us on the next campaign, but that is not very likely to happen. We need to “go viral” organically which is hard when everyone is so jaded on Crowdfunding.
  4. Too much included. Next time around we are just offering the bag. No day-pack and no shoe bag. This way people won’t be confused, or forced to pay for things they don’t want.
  5. Too expensive: Because we are only offering the bag, we can drop the price to $149

Please give us some feedback that we can use to help us be successful the second time around.

For those of you wondering why we don’t just go straight to Amazon and bypass crowdfunding: It is because we don’t have the $30,000 it would cost us to do a minimum order of bags from the factory. Plus, we would still have to advertise, and Amazon products never “go viral” but a Kickstarter project might.

submitted by /u/punamenon2
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http://www.onebagtraveler.com

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